Krittär’s Institute was born out of curiosity and the longing for alternatives by the founder, Yennifer Trujillo. When using skin care products for her children and herself, she was confronted with an abnormal high amount of synthetic ingredients and little research resulted quickly in alarming conclusions in view of health issues and environmental impact.
After deeper study provoked by sheer interest and curiosity, she and her family started using homemade soap, sunscreen and lotions made with exclusively organic ingredients. Further development lead to more sophisticated hygiene and care products with a nicer feel, smell and durability.
Curiosity became interest, interest became passion and passion became determination and that determination is named Krittär which is driven to provide responsible and sustainable products that are pleasant and efficient in use and which contain as many natural and organic ingredients as possible.